Why We Invested

SaaS+

  • For years, fintech innovation has predominantly focused on funds flowing in—payments, deposits and revenue collection—because it was easier to implement and required fewer regulatory hurdles. Moving money out has been more complex, historically requiring banking licenses and costly infrastructure. BaaS platforms simplified outflows but were costly for startups. As competition lowers prices and vertical SaaS companies scale, the opportunity to monetize funds flow out is becoming more accessible—emerging as the next frontier in payments monetization.

    Justin Kaufenberg
  • In a SaaS+ model, the majority of a company’s revenue comes from non SaaS sources — like payment processing fees, screenings, insurance, lending, certifications, etc — as opposed to the monthly SaaS fee. As your business shifts to include usage-based revenue, you must adjust how you track and report financial metrics.

    Justin Kaufenberg
  • In our last SaaS+ Series article, we covered the six core architectural concepts you need to think about when building a SaaS+ company. There are a number of benefits that come from putting the right building blocks in place from the start and creating a strong core platform. 

    One major benefit is the option of hosting a search and discovery marketplace. When you’re working with hundreds or thousands of different businesses on a platform, you can leverage all of the information you have to build a search and discovery marketplace. 

    The benefits of a well-run marketplace are numerous: a far more valuable user experience for your customers, a differentiated product and new revenue streams.

    Justin Kaufenberg
  • Next up in our SaaS+ Series, we’re talking about the core architectural concepts you need to think about when building a SaaS+ company. Whether you want to build a SaaS+ company from scratch or turn an existing company into a business that can monetize embedded products and services, these are the six key concepts you need to know. 

    Justin Kaufenberg
  • SaaS+ is the strategy of adding embedded fintech and other products on top of a SaaS platform as a secondary revenue model. It’s a company changing model that can turn a $10k Annual Recurring Revenue (ARR) SaaS customer into a $100k ARR SaaS+ customer, and there are many SaaS platforms that have the ability to become a SaaS+ business.

    Justin Kaufenberg

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