A key investment focus for Rally Ventures is an emerging wave of business known as SaaS+. In addition to their core software product, SaaS+ platforms employ embedded fintech and other products as a secondary revenue model. By doing so, SaaS businesses can add new streams of revenue and build a more valuable product for their customers.
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We’re thrilled to welcome Luke Zaientz to the Rally Ventures team. In his role as Operating Partner, Luke will work closely with our portfolio companies, providing expertise in go-to-market, customer success, product prioritization, new market entry, mergers and acquisitions, pricing/product marketing and more.
In a SaaS+ model, the majority of a company’s revenue comes from non SaaS sources — like payment processing fees, screenings, insurance, lending, certifications, etc — as opposed to the monthly SaaS fee. As your business shifts to include usage-based revenue, you must adjust how you track and report financial metrics.
In a SaaS+ model, the majority of a company’s revenue comes from non SaaS sources — like payment processing fees, screenings, insurance, lending, certifications, etc — as opposed to the monthly SaaS fee. As your business shifts to include usage-based revenue, you must adjust how you track and report financial metrics.
In our last SaaS+ Series article, we covered the six core architectural concepts you need to think about when building a SaaS+ company. There are a number of benefits that come from putting the right building blocks in place from the start and creating a strong core platform.
One major benefit is the option of hosting a search and discovery marketplace. When you’re working with hundreds or thousands of different businesses on a platform, you can leverage all of the information you have to build a search and discovery marketplace.
The benefits of a well-run marketplace are numerous: a far more valuable user experience for your customers, a differentiated product and new revenue streams.
Next up in our SaaS+ Series, we’re talking about the core architectural concepts you need to think about when building a SaaS+ company. Whether you want to build a SaaS+ company from scratch or turn an existing company into a business that can monetize embedded products and services, these are the six key concepts you need to know.
SaaS+ is the strategy of adding embedded fintech and other products on top of a SaaS platform as a secondary revenue model. It’s a company changing model that can turn a $10k Annual Recurring Revenue (ARR) SaaS customer into a $100k ARR SaaS+ customer, and there are many SaaS platforms that have the ability to become a SaaS+ business.
In our SaaS+ Series, we dig deep into the Rally Ventures SaaS+ playbook with the founders, investors, executives and technologists who helped build it over the course of 10 years. We’ve been fortunate to invest in and cocreate alongside some incredible people as we finetune our approach to this emerging business model. Here, we journey through the sales process with Order.co.
